Building customer personas
Discover the power of customer personas in enterprise software. Learn how to develop accurate profiles that surface real insights, sharpen
STARTUP HEALTH DASHBOARD (MONTHLY SCORABLE)
Most startups don’t fail suddenly.They deteriorate quietly. Metrics weaken, decisions slow, teams lose belief, founders burn out, and by the
The Art of Doing More with Less
Execution isn’t just about moving fast; it’s about moving sustainably. Here is how you can execute with a frugal mindset,
Building Before the Spotlight: Why Most Real Progress Is Invisible
There is a lot of noise in the startup ecosystem. Launch announcements. Fundraise posts. Growth milestones. What is rarely visible
The Product Is a Commodity. Distribution Is the Business.
White-labeling somehow became a dirty word in startup circles. It gets lumped in with “lazy,” “low quality,” and “no moat.”
Bad Investor Red Flags
How to spot toxic capital before it poisons your startup 1 They Fall in Love Before Due Diligence “I love
The advice I give to all founders
This is a conversation I had with a first-time entrepreneur. “Dr. Malpani… can I be honest?” “You’d better be,” I
The Founder Conference Checklist
How to Stop Attending Conferences and Start Profiting From Them 🕰 BEFORE THE CONFERENCE (If you skip this, don’t bother
When Intelligence Outpaces Action: Why Agency Wins in Startups
There’s a quiet contradiction in the world of startups. So many founders, who are clearly intelligent, nonetheless feel deeply frustrated.
What to Look For in a Demo from an AI startup
1. Does it survive unscripted input? Say: “Let me type something weird.” Change: Real system:Handles ambiguity, fails gracefully. Fake system:Breaks,