Why Entrepreneurs Must Write—Even If They Think They Can’t
Entrepreneurs sit on a goldmine of insight. They see patterns others don’t. They solve messy, real-world problems daily. They make […]
ideas
The Entrepreneurial Mindset: Applying Business Logic to Competitive Fields
Building a startup is often compared to a marathon, but in reality, it is more like a series of high-stakes
How Should Entrepreneurs Run Experiments to Maximise Learning?
Let’s start with an uncomfortable truth: most entrepreneurs don’t run experiments. They run hope disguised as action. They launch features,
Sell the Problem Before Building the Product
Bootstrapped founders have one superpower that VC-funded founders often forget. They can let customers fund the R&D. Instead of building
What Is the Biggest Mistake Investors Make When Working With Founders?
The biggest mistake investors make is trying to control the company instead of trusting the founder. Investors often assume that
How you can get customers to pay you before you have a product
Bootstrapped founders often ask the wrong question. They ask:“How do I raise money to build the product?” The better question
How Entrepreneurs need to run Experiments
Founder: Dr Malpani, everyone tells me to “run experiments.” But honestly, it sounds vague. What does that actually mean in the real world?
Unit Economics for Founders: What CAC, LTV, and Payback Period Really Mean
Most founders think of unit economics as something they’ll sort out later — after PMF, after the Series A, after
How to Sell Your Startup’s Product Before You Have a Sales Team
You’ve built something that works. Maybe five or ten customers are using it, a few are genuinely happy, and your