Long-form guides, written in order. Each one takes a single hard part of building in India and works through it end to end, so you can read it start to finish or dip into the part you need today.
12 parts · about 35 min total
How Much Should You Charge?: A Guide for Indian Entrepreneurs
Pricing is the step most Indian founders leave for last, and it is often why good products fail to earn. In this series, Dr. Aniruddha Malpani adapts the…
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16 parts · about 45 min total
Work-Life Balance for Indian Founders: A Practical Guide for the Indian Entrepreneurial Family
Indian founders rarely build a company alone: joint families, family money, long-hours culture and the expectations of parents and in-laws all come along. This series adapts the ideas…
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8 parts · about 15 min total
How to Negotiate: A Guide for Indian Founders
Most Indian founders I see are too eager to raise money, thinking it's the ticket to success. But here's the hard truth: raising too much too early can…
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12 parts · about 30 min total
Bootstrapping for Indian Founders: Build a Profitable, Independent Business the Rework Way
Most Indian founders I encounter are chasing funding instead of focusing on revenue. You don't need a massive investment to succeed; you need a profitable business model. I've…
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14 parts · about 30 min total
How to Make Your Startup Anti-Fragile: Systems Thinking, Continuous Adaptation, and AI Tools for Indian Founders
Most Indian startups are like boiled frogs, slowly succumbing to a stagnant environment. You might think that optimizing your current model is enough, but it's not. The truth…
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20 parts · about 70 min total
How to Hire A Players: A Guide for Indian Founders
Most Indian founders I know underestimate the impact of hiring. You might think your startup's success hinges on the product or market fit, but it's really about the…
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20 parts · about 80 min total
How to Sell: The Key to Success
Most founders I encounter are terrified of selling. They think it's all about charm or slick pitches. It's not. The truth is, you need to master the basics…
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19 parts · about 75 min total
Understanding Financial Statements: What the numbers really mean, and why they matter
Most entrepreneurs I encounter are overwhelmed by numbers they don't understand. You might think financial statements are just bureaucratic paperwork, but they are the lifeblood of your business.…
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22 parts · about 85 min total
The Indian Founder’s Playbook
Most founders I see are drowning in advice that doesn't apply to them. You're not in Silicon Valley, and the rules are different here. You need to find…
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19 parts · about 75 min total
Strategy in the Indian Startup Trenches
Most founders I see are drowning in advice that doesn't fit the Indian startup landscape. You're not in Silicon Valley; you're in a market that demands precision and…
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23 parts · about 95 min total
The Seven Levers of Influence for Indian Founders
Most Indian founders I encounter are drowning in advice that doesn't apply to their reality. You're not in Silicon Valley, and you don't have the luxury of time…
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18 parts · about 80 min total
Pitching Mastery: The Indian Founder’s Edge
Most founders I see stumble at the pitch. They think it's about slick slides and fancy words, but it's not. It's about grabbing attention and securing capital. You…
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19 parts · about 75 min total
Make Your Users Heroes: An Indian Founder’s Guide
Most founders believe that features will sell their product. They're wrong. Your users should be the real heroes of your story, not the latest shiny tool you've added.…
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17 parts · about 70 min total
Splitting the Pie: Navigating Founder Equity in India
Most founders think splitting equity is a straightforward math problem. It's not. I've seen too many teams fracture over ownership disputes, and it's often the ones who started…
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18 parts · about 75 min total
Building the Right It: The Indian Founder’s Guide
Most Indian startups fail not because of a lack of ambition, but because they chase the wrong idea. You're not just building a product; you're building a business…
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19 parts · about 80 min total
StartupMentors India: The Essential Handbook
Most founders in India are drowning in advice that doesn't apply to their reality. You're not Silicon Valley; your challenges are unique, and the conventional wisdom won't save…
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