Zepto’s business model is simple to describe and painful to fund: place groceries in small dark stores, accept orders through an app, pick them quickly, and deliver them in about 10 minutes. The money does not come from speed alone. It comes from product margins, delivery and platform fees, adver…
A founder once sent an Indian seed investor a 42-slide pitch deck. The first 11 slides explained the product. Slide 27 contained revenue. Slide 39 asked for ₹3 crore. The investor never reached it. Here is the answer if you searched for a pitch deck for startup India : use 10 slides, in a fixed o…
Founder vesting in India is not a formality for venture capitalists. It is insurance against a co-founder leaving with a permanent slice of a company they stopped building. The standard starting point is four years of vesting with a one-year cliff, documented before your first institutional round…
Most Indian SaaS founders calculate ARR wrong, then use the inflated number to plan hiring, pitch investors, and extend their runway. The basic answer is simple: ARR = current monthly recurring revenue (MRR) × 12 . Or, for annual contracts, ARR = the annualised recurring value of all active custo…
