The Storytelling Guide for Entrepreneurs
Founder: Dr. Malpani, every pitch deck article says, “Tell a story.” Investors want stories, customers want stories, even team members want
Founder: Dr. Malpani, every pitch deck article says, “Tell a story.” Investors want stories, customers want stories, even team members want
How to spot toxic capital before it poisons your startup 1 They Fall in Love Before Due Diligence “I love
This is a conversation I had with a first-time entrepreneur. “Dr. Malpani… can I be honest?” “You’d better be,” I
How to interview your investor before they interview you These are the questions founders should ask, but usually don’t… and
How to Stop Attending Conferences and Start Profiting From Them 🕰 BEFORE THE CONFERENCE (If you skip this, don’t bother
Founder: Dr. Malpani, can I be honest? I think I’m burning out. Everyone says entrepreneurship is supposed to feel exciting,
There’s a quiet contradiction in the world of startups. So many founders, who are clearly intelligent, nonetheless feel deeply frustrated.
STAGE 0: MENTAL READINESS (Most founders skip this and pay the price) Before raising money, ask: Do I actually need
Founder: Dr. Malpani, everyone keeps telling me I should hire graduates from “good colleges” to build my startup team. But
1. Does it survive unscripted input? Say: “Let me type something weird.” Change: Real system:Handles ambiguity, fails gracefully. Fake system:Breaks,