Series · 15 partsStart with Part 1 →
Most Indian founders I encounter are overwhelmed by advice that sounds good but doesn’t work. You’re trying to build something real, and the last thing you need is recycled Silicon Valley fluff. What you need are rules that cut through the noise and get you to your first paying customer without burning cash. This series distills hard truths I’ve seen play out in the trenches. Each chapter tackles a critical aspect of entrepreneurship, from scaling to leveraging AI. Read it in order if you’re just starting out, or jump to the chapter that speaks to your current struggle. Let’s get to work.
Build on India’s Abundance
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Preface: Rules for Game-Changing Entrepreneurs explains how Indian founders can use AI and digital public infrastructure to increase productivity and create lasting wealth.
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Chapter 1: If It Doesn’t Scale, It Will Get Stale: This chapter explains why entrepreneurs should look for products and services whose costs fall over time.
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Chapter 2: Waste What’s Abundant to Make Up for What’s Scarce: Rules for Game-Changing Entrepreneurs explains how founders can use abundant resources to protect scarce ones.
Design for Indian Users
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Chapter 3: When in Doubt, Get Horizontal: Rules for Game-Changing Entrepreneurs explains why founders can benefit from owning one layer exceptionally well instead of building a full vertical stack.
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Chapter 4: Intelligence Moves Out to the Edge: This chapter explains how to put useful intelligence on familiar devices and services, including smartphones, WhatsApp, and simple Android apps.
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Chapter 5: Wealth Comes from Productivity: This chapter explains why productivity means output per worker hour and how businesses can measure and improve it.
Turn AI into Productivity
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Chapter 6: Adapt to Humans, Don’t Make Them Adapt to You: This chapter explains why products spread when they fit people’s existing habits, language, and familiar ways of communicating.
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Chapter 7: Eat People, Eliminate Low-Value Work with AI: Rules for Game-Changing Entrepreneurs explains how entrepreneurs can use AI to replace repetitive, low-productivity tasks.
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Chapter 8: Markets Make Better Decisions Than Managers: This chapter explains how willingness-to-pay, usage data, and clear metrics can guide better business decisions.
Create Durable Market Value
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Chapter 9: Embrace Exceptionalism: Rules for Game-Changing Entrepreneurs explains how exceptional people can create most of an organization’s value.
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Chapter 10: Be a Market Entrepreneur: This chapter explains how market entrepreneurs create value customers willingly pay for.
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Chapter 11: Use Zero Marginal Cost to Create a Flood: This chapter explains how digital products can serve more users at nearly zero additional cost.
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Chapter 12: Create Your Own Scarcity with a Virtual Pipe: This chapter explains how businesses can create lasting value on open rails by building habits, proprietary workflow data, personalization, or network effects.
The Founder’s Operating Rule
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Chapter 13: AI as Your Co-Founder: This chapter explains how entrepreneurs can use AI as always-available team members for drafting, analysis, coding, translation, simulation, and repetitive operations.
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Conclusion: This conclusion connects India’s demographic advantage to higher productivity and reviews the practical rules in Rules for Game-Changing Entrepreneurs.