Most Indian startup founders think they have a handle on their costs and margins. They don’t. You might believe that selling more units means more profit, but without understanding costs and margins, you’re flying blind into a financial storm. Here’s the uncomfortable truth: Misunderstanding your…

Most Indian startup founders boast about their revenue. But here’s the harsh truth: not all “revenue” is created equal. You might be booking sales, not earnings. And that could be setting you up for failure. Understanding Revenue: More Than Just Sales Let’s cut to the chase — revenue isn’t just a…

Your income statement is lying to you. It’s not a snapshot; it’s a rolling film of your finances, capturing the relentless march of revenue and expenses. Most founders skim the bottom line, mistakenly thinking it tells the full story. Newsflash: it doesn’t. The real insight lies in the journey fr…

Most Indian founders think they know their numbers. They don’t. You might be one of them, staring at your financial statements like they’re gospel truth. Here’s a wake-up call: they’re not. Your P&L is a story, not a fact. And like every story, it depends on who tells it, how they tell it, and wh…

Most doctors are terrible financial managers. There, I said it. And if you’re a doctor turned entrepreneur, especially in the IVF or healthcare space, you need to pay attention. Running a clinic isn’t just about saving lives and improving health outcomes. It’s about managing a complex business. T…

Your startup’s pitch deck? It’s a speech. Your financial statements? They’re the witness stand. Most founders polish the deck until it shines but leave their financials as an afterthought. Big mistake. In India, a pitch full of promise and a P&L full of holes is a recipe for a down round or worse…

Most founders treat financial statements like a boring chore. You file them because your CA insists, the bank demands, and investors won’t stop nagging. But here’s the truth: burying your head in the sand over these documents is bleeding your startup dry. Financial statements aren’t just complian…

Profit is not cash. This simple truth is often lost in the rush of activity that defines your startup life. You think a busy clinic, a full order book, or a buzzing office equates to financial health. Wrong. Ask Dr. Kavita Rao. Her busy IVF clinic in Pune was a picture of success until a phone ca…

Most Indian startups are fluent in buzzwords but illiterate in financial language. You can quote your GMV and still be clueless about why your bank balance is gasping. This isn’t about your intelligence; it’s about understanding how business keeps score. If you can’t read a balance sheet like a n…

Most Indian founders think raising capital is a one-way ticket to success. Wrong. It’s a minefield. Too many founders chase the next round without understanding the game they’re playing. They’re so focused on Series A that they forget the basic rule: survive today. I’ve seen it happen too often. …