Indian master craftsman demonstrating a technique to a colleague, illustrating how exceptional expertise can be multiplied.
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Chapter 9: Embrace Exceptionalism

Rules for Game-Changing Entrepreneurs explains how exceptional people can create most of an organization’s value. This chapter helps leaders identify, support, and multiply high performers with AI tools while keeping experts involved. Quick Summary A few exceptional people create most of the valu…

Indian investor meets staff at a rain-wet office, illustrating customer-led decisions in low-cost investing
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Chapter 8: Markets Make Better Decisions Than Managers

This chapter explains how willingness-to-pay, usage data, and clear metrics can guide better business decisions. It helps entrepreneurs use customer signals, market resistance, and AI-supported analysis to prioritize product changes. Quick Summary Use willingness-to-pay, usage data, and clear met…

Indian accountants testing AI to automate repetitive GST compliance work in a modest office
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Chapter 7: Eat People, Eliminate Low-Value Work with AI

Rules for Game-Changing Entrepreneurs explains how entrepreneurs can use AI to replace repetitive, low-productivity tasks. This chapter helps teams identify work AI can handle, preserve human judgment for higher-value roles, and test changes with clear measures. Quick Summary Replace repetitive t…

Lucknow shopkeeper shares a digital payment request by phone using familiar messaging habits
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Chapter 6: Adapt to Humans, Don’t Make Them Adapt to You

This chapter explains why products spread when they fit people’s existing habits, language, and familiar ways of communicating. It helps entrepreneurs design simpler experiences and use AI to test different versions quickly. Quick Summary UPI succeeded because paying feels like sending a message….

Indian support agents moving through an office corridor, illustrating productivity gains from AI automation.
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Chapter 5: Wealth Comes from Productivity

This chapter explains why productivity means output per worker hour and how businesses can measure and improve it. It helps entrepreneurs assess revenue or impact per employee and consider AI automation for higher output. Quick Summary Productivity is output per worker hour. Track revenue or impa…

Farmer uses an older smartphone for crop diagnosis beside a student in a rainy rural Indian courtyard
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Chapter 4: Intelligence Moves Out to the Edge

This chapter explains how to put useful intelligence on familiar devices and services, including smartphones, WhatsApp, and simple Android apps. It helps builders create tools that work with intermittent connectivity, older devices, and low bandwidth. Quick Summary Put intelligence where users al…

Indian startup team testing a multilingual AI customer-support integration in a monsoon-lit workspace
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Chapter 3: When in Doubt, Get Horizontal

Rules for Game-Changing Entrepreneurs explains why founders can benefit from owning one layer exceptionally well instead of building a full vertical stack. This chapter helps new founders design focused AI solutions that integrate with existing systems. Quick Summary India Stack provides open ide…

Student using affordable digital learning in an Indian coaching room, illustrating scalable education and falling delivery costs.
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Chapter 1: If It Doesn’t Scale, It Will Get Stale

This chapter explains why entrepreneurs should look for products and services whose costs fall over time. It helps founders, investors, angels, and mentors identify opportunities where lower prices can create explosive demand. Quick Summary Falling costs can increase demand through price elastici…

Indian founder demonstrating an AI-enabled digital workflow, representing productivity and entrepreneurship in India
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Preface

Rules for Game-Changing Entrepreneurs explains how Indian founders can use AI and digital public infrastructure to increase productivity and create lasting wealth. It helps entrepreneurs, mentors, investors, and learning-tool creators assess whether their work raises output per person. Quick Summ…

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