Founder: “We’ve crossed ₹1 Cr ARR. What actually changes now?”
Investor: Everything—and not in obvious ways.
At ₹1 Cr ARR, hustle works. Founders sell. Teams stretch. Decisions are instinctive.
At ₹10 Cr ARR, hustle alone breaks the system.
Founder: “So what should founders unlearn?”
Doing everything themselves. The role shifts from problem solver to decision architect.
You stop asking:
“How do I close this deal?”
You start asking:
“How do we close deals consistently without me?”
Founder: “What usually goes wrong?”
Founders scale behaviour instead of systems. They assume what worked once will keep working.
The jump from ₹1 Cr to ₹10 Cr isn’t about growth—it’s about repeatability.
The founders who make this transition intentionally tend to last.