Most Indian founders believe they need a fully functioning product and a hefty marketing budget before they can test their market. Wrong. This is a lie that leads to wasted time and blown budgets. The truth? You don’t have to build anything to validate your startup idea. Enter pretotyping — a fru…
The whole story, in the order I’d read it Founder’s Handbook Starting Up in India: A Practical Guide — Most Indian startups fail because founders ignore the basics. Inside the Handbook: Key Concepts — Most founders think they need to raise as much money as possible, as soon as possible. Read Me F…
Most Indian startups aren’t actually startups. They’re family businesses trying to paint a startup gloss. If you’re one of them, here’s the truth: your biggest hurdle isn’t the market or the product. It’s your family. The Illusion of a Startup Family businesses are entrenched in tradition. They h…
Planning is not a sexy topic. It’s not a viral growth hack or a groundbreaking AI tool. But if you’re an Indian startup founder, it’s the difference between surviving the month and shuttering your dreams. Many founders think they’re too busy to plan, but let’s be honest: if you’re too busy to pla…
Your pitch deck is not a PowerPoint beauty pageant. It’s a weapon. Most founders in India get this wrong. They think a pitch is about dazzling investors with design or a revolutionary tech idea. But here’s the harsh truth: investors care about numbers and execution, not fluff. If your pitch deck …
Most Indian founders think they need to chase the next big idea. That’s a trap. Ideas are a dime a dozen. Execution is where you separate the founders from the dreamers. You’re in the trenches, not a fantasy land. It’s time to focus on the grind, not the glam. The Myth of the Big Idea The startup…
Most Indian startups fail not because of a lack of innovation but due to a failure to navigate India’s unique challenges. It’s not about having the next big idea; it’s about surviving the real-world hurdles that come with it. Before you drown in Silicon Valley’s sea of buzzwords, wake up to India…
Most Indian startup founders waste their first 30 days chasing the wrong goals. The brutal truth? Your startup is more likely to die from lack of focus than lack of funding. Here’s your 30-day startup plan — a hard-hitting, no-nonsense guide to avoiding common pitfalls and staying laser-focused o…
Most founders think success is closing the next round. Here’s the truth: your reputation will outlast any funding. In India, where everyone knows everyone in your sector, integrity isn’t optional. It’s your business card. Think about that next time you’re tempted to “adjust” the truth to close a …
Here’s the hard truth: Most Indian startups don’t crash and burn in spectacular fashion. They simply fade away. Not because the idea was wrong, but because the execution was flawed. A missed GST filing here, a co-founder taking an indefinite “break” there, and before you know it, you’re a statist…
