Part 4 of 20 in How to Hire A Players: A Guide for Indian Founders← Part 3Part 5 →
This chapter discusses the importance of maintaining high talent standards in a company. It highlights how hiring A Players can influence a company's success and warns against the pitfalls of hiring B and C Players.
- A Players attract other A Players and set high standards.
- B Players hire people who do not outshine them, leading to a decline in talent.
- Indian B Players may have impressive resumes but lack execution skills.
- Loyalty should not overshadow performance in hiring decisions.
- Maintaining a high hiring standard is crucial for long-term success.
Steve Jobs said it. Bill Campbell lived it. Smart and Street built a method around it. I have seen it in clinics, in classrooms, and in cap tables. Talent density is not a slogan. It is a transmission mechanism.
A Players want to work with people who raise their game. They refer other A Players because their reputation is on the line. They set a standard in code reviews, in sales calls, in how a nurse speaks to a frightened couple. B Players experience that standard as an insult. So they hire people who will not show them up. C Players arrive, the average drops, and the remaining A Players update their LinkedIn.
The slow death of a mixed team
It does not look dramatic on day one. It looks like a product manager who always needs “alignment”. An engineer who never owns the on-call. A finance hire who produces beautiful slides and late GST filings. Each one is defensible in isolation. Together they create a company in which the founder is still the only person who can finish anything.
By month eighteen the founder is hiring more people to compensate for the people already hired. Headcount goes up. Output does not. Investors start asking about burn. The founder concludes they have a “process problem”. They rarely conclude they have a who problem.
The Indian variant of the B Player
India produces a particular kind of B Player who photographs well. They have the right college. They have spent five years at a respected company. They speak fluent consultant English. They are excellent at managing up. They are poor at finishing hard things without a staff. In a large firm that is survivable. In a twelve-person startup it is fatal.
There is another Indian variant: the loyalist. The college friend, the batchmate, the person who stood with you when the company was a WhatsApp group. Loyalty is a virtue. It is not a scorecard. Some early companions grow into A Players. Some become entitled bottlenecks who cannot be coached and cannot be moved because “they were there from day one”. Founders who confuse history with performance pay for it in slow motion.
Protecting the bar is a moral act
Shashank Kumar of Razorpay has said in public what too few founders will say in private. Once you lower the bar, it is extremely difficult to raise it again. Early Razorpay hired for hunger and ownership, including people with unconventional transcripts, and then refused to dilute that standard when the company began to scale. That is not romance. That is discipline.
Zerodha’s story is the other face of the same coin. A famously lean team, hired slowly, trusted heavily, and not inflated to impress a Series B narrative. You do not need a thousand people to build a serious Indian company. You need the right eighty.
If you remember only one operational rule from this chapter, remember this. When you are unsure, do not hire. An empty seat is cheaper than a wrong person. An empty seat does not poison stand-ups. An empty seat does not force you into a messy exit in month eleven.
Frequently asked questions
What is an A Player in hiring?
An A Player is someone who raises the game of others, sets high standards, and attracts similar talent.
Why is hiring B Players detrimental to a company?
B Players hire people who do not outshine them, leading to a decline in overall talent and company performance.
How can loyalty affect hiring decisions?
Loyalty can lead to keeping underperforming employees, confusing history with performance, which can harm the company.
What is the key takeaway for hiring in startups?
When unsure about a candidate, it is better not to hire. An empty seat is less costly than a wrong hire.

