Most founders I encounter are terrified of selling. They think it’s all about charm or slick pitches. It’s not. The truth is, you need to master the basics first, finding that first customer who will actually pay you. This series is a collection of hard-earned lessons from watching real founders …
This chapter emphasizes that everyone is already involved in selling, particularly tech founders. It highlights the importance of intentional selling and learning from each sales experience. Quick Summary You are already selling, so learn to do it on purpose. Do the first sales yourself and learn…
This chapter provides a concise guide for sales conversations, focusing on preparation, execution, and follow-up. It is useful for anyone looking to improve their sales skills. Quick Summary Prepare by identifying the customer, their needs, key questions, and next steps. During the meeting, focus…
This chapter of the ‘How to Sell: The Key to Success’ series guides founders through their first ten customer calls. It emphasizes learning from customer interactions rather than rushing to sell. Quick Summary The goal of the first ten calls is to identify key issues, not to secure sales. In call…
This chapter focuses on effective communication strategies in sales, emphasizing the importance of using language that resonates with the client. It is particularly useful for salespeople looking to build trust and improve their client interactions. Quick Summary Use language that mirrors the cli…
This chapter provides a starter objection bank for Indian first-time tech founders dealing with common sales objections. It offers structured responses to help founders handle objections effectively. Quick Summary Objections repeat, so founders should build a personal objection bank from real con…
This chapter discusses how to handle a sales call that ends with a request to send details via WhatsApp. It offers strategies to turn a polite dismissal into a meaningful follow-up conversation. Quick Summary A polite request to ‘WhatsApp it’ is not a genuine next step. Replay the call using Bett…
This chapter illustrates a family discussion about taking a business offer, focusing on how to handle skepticism and practical concerns. It provides a strategy for founders to communicate their plans effectively to family members. Quick Summary The scene involves a family discussion about rejecti…
This chapter offers a 30-day practice plan for improving sales skills, based on Bettger’s approach. It guides founders on how to handle sales conversations effectively by focusing on enthusiasm, fear, confidence, and learning. Quick Summary Carry one idea at a time for a week to build skill. Week…
This chapter discusses how founders can effectively use AI tools to enhance their sales process without replacing essential human interactions. It is part of the ‘How to Sell: The Key to Success’ series, aimed at helping founders improve their sales strategies. Quick Summary AI tools can speed up…
