This chapter introduces the concept that selling is a crucial skill for founders, yet often overlooked in traditional education. It highlights the common fears and misconceptions about selling and emphasizes the importance of learning to sell effectively as a founder. Quick Summary Indian educati…
This chapter explains how to effectively use the book ‘How to Sell: The Key to Success’. It emphasizes a practical approach to learning sales skills. Quick Summary Read one chapter and complete its practice before moving to the next. Bettger’s success came from focusing on one behavior weekly and…
This chapter explains how the guide is structured to be both a standalone and continuous series on selling for Indian tech founders. It adapts Frank Bettger’s classic sales lessons for modern entrepreneurs. Quick Summary Each chapter can be read independently or as part of a continuous series. Th…
Here’s the harsh reality: most Indian startups are missing the mark on sustainable business practices, and it’s costing them more than they realize. While the buzz around eco-friendly initiatives is loud, the actual implementation is shockingly weak. Let’s dissect why Indian startups can’t afford…
Gen Z isn’t just another demographic blip. It’s a seismic shift in consumer behavior, especially for mobile-first engagement. If your Indian startup isn’t prioritizing Gen Z’s mobile-first habits, you’re already trailing behind. This isn’t a Silicon Valley platitude; it’s a reality rooted in the …
Your startup is bleeding cash faster than you think. Most founders get blindsided by a fundamental misunderstanding of financial terms. They nod along in meetings, bluffing their way through acronyms and jargon that could make or break their future. There’s no shame in not knowing, but there’s a …
Here’s a brutal truth: many Indian startups are living in financial la-la land. They pitch dreams to investors while their financials are a house of cards. This isn’t just about keeping your books tidy; it’s about survival. If you think you can bluff your way past sharp-eyed investors, think agai…
Here’s a tough pill to swallow: most Indian startups are flying blind when it comes to linking roles to the bottom line. You’re probably thinking you’ve got a handle on this, but let’s be real. If your financials are just a monthly ritual for your CFO, you’re missing the point. Every role in your…
Most founders think a 17% profit margin means their clinic is thriving. That’s a myth. When you dive into the numbers, you find that cash flow and asset management are where most clinics stumble. The P&L might say you’re in the green, but your balance sheet could be hiding liabilities that are wa…
Most Indian founders are fixated on raising funds, but very few understand what an angel investor truly needs to see before cutting you that first cheque. Here’s the blunt truth: if you’re not ready to show your angel investor the numbers that matter, you’re wasting both your time and theirs. Fun…
