How Coursera Drives 1/3 Of Its Revenue From Only 3000 accounts
A fantastic read that explains how introducing a B2B model helped Coursera change its positioning and profitability Read here:https://foundationinc.co/lab/coursera-b2b-marketing
Simple math to set up a sales team
Yes, we are in the era of product-led growth. But almost every SaaS company will have to set up an
A playbook for fundraising
This blog is a god sent playbook for fundraising for founders who are looking to raise capital. The author breaks
Positioning
Positioning is not equivalent to messaging. It isn’t a tagline. It’s not your brand story, nor is it your vision
The 4 Kinds of “Data Moats” Your Company Can Build
Data is the new oil, but how are you creating value out of this shiny new oil? Data isn’t just
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
Startups are always innovating, exploring and shipping new products. This detailed guide helps founders build out a community which can
Don’t bother raising a Series A if you don’t crush these 3 metrics
In this episode of the startup bubble, everyone is in a race to get funded. This post is a good
The Ultimate Guide to Pricing your SaaS Startup with Data
Many startups face the issue of pricing their product. Pricing cant be too high or too low, but just perfect.
AI Eats the world
A detailed presentation exploring macro and strategic trends in the tech industry for 2025 by Benedict Evans. Benedict has spent 20 years
What to look for when you’re hiring a Head of Growth?
“However, it’s rarely easy to hire a Head of Growth. Aside from the historically tight labour market for these skills,