Education today is cheap and freely available thanks to Youtube, newsletters, and blogs. Content is the play of the last decade. It is almost impossible to stand out as a new content creator in today's world. Enter cohort based courses which make use of hands-on, active learning and encourage learning from peers.
Positioning is not equivalent to messaging. It isn't a tagline. It's not your brand story, nor is it your vision or your "why." It is not, as one CEO attempted to convince me, "Everything you marketers cook up over there". So what is positioning? April Dunford explains.
A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members
https://review.firstround.com/a-founders-step-by-step-guide-to-getting-your-first-1000-community-membersStartups are always innovating, exploring and shipping new products. This detailed guide helps founders build out a community which can act as a starting point for loyalty, retention, new product launch and adoption.
A north star metric is what all your company's priorities are aligned around. The author shares examples of North Star Metrics, frameworks to choose your metric, and dives deep into the process. This is a must read for early stage founders. Your metric, jobs to be done to achieve the metric, and progress on it defines which direction your company is going.