Positioning
Positioning is not equivalent to messaging. It isn’t a tagline. It’s not your brand story, nor is it your vision […]
The 4 Kinds of “Data Moats” Your Company Can Build
Data is the new oil, but how are you creating value out of this shiny new oil? Data isn’t just
The Ultimate Guide to Pricing your SaaS Startup with Data
Many startups face the issue of pricing their product. Pricing cant be too high or too low, but just perfect.