The Product Is a Commodity. Distribution Is the Business.
White-labeling somehow became a dirty word in startup circles. It gets lumped in with “lazy,” “low quality,” and “no moat.” […]
How Startups Use AI to Iterate 100x Faster to Product-Market Fit
The path to product-market fit used to take years. Now, AI-powered startups are compressing that timeline from years to months,
The Storytelling Guide for Entrepreneurs
Founder: Dr. Malpani, every pitch deck article says, “Tell a story.” Investors want stories, customers want stories, even team members want
The advice I give to all founders
This is a conversation I had with a first-time entrepreneur. “Dr. Malpani… can I be honest?” “You’d better be,” I
When Intelligence Outpaces Action: Why Agency Wins in Startups
There’s a quiet contradiction in the world of startups. So many founders, who are clearly intelligent, nonetheless feel deeply frustrated.
Why Startups Overpromise and Underdeliver
Why Startups Overpromise and Underdeliver 1. The Funding Game rewards storytelling, not truth Investors don’t ask: “What can you actually
Founder–Investor Expectation Matrix
Align expectations before you align signatures This will prevent 90% of future boardroom fights by forcing alignment before money enters
Talk About What You’re Building
Let me guess. You have a solid idea, you built a working prototype in two months, and you somehow pulled
Balance Sheets for First-Time Founders
Welcome to the magical world of the balance sheet — a document that freezes your business at a single moment
Top Startup Communities in India and Why Public Updates & Smart Marketing Matter More Than Ever
India’s startup ecosystem is going through one of its most energetic phases. New founders are emerging at a rapid pace,