How Most Indian Startups Misunderstand the Role of “Jugaad” in Sustainable Innovation
Most Indian startups think “jugaad” is their secret sauce, but here’s the brutal truth: it’s more like a ticking time bomb. Jugaad, or the art of making do, often gets glorified as frugal innovation. In reality, it’s frequently just a euphemism for cutting corners. If you’re relying on jugaad to …










