Every founder we meet has vision. That’s rarely the constraint.
What breaks companies in India is execution—on the ground, day after day.
Distribution doesn’t behave predictably.
Customers don’t always do what surveys say.
Processes break under scale.
This is where many startups struggle.
In India, scaling is not about adding people quickly or expanding markets aggressively. It’s about making something work reliably in imperfect conditions.
Execution looks boring:
- Fixing supply issues
- Improving collections
- Training frontline teams
- Reducing churn
But execution compounds faster than ideas ever will.
As investors, we back founders who show:
- Operational discipline
- Willingness to go deep, not wide
- Respect for unit economics
Vision sets direction.
Execution builds companies.