A fantastic read that explains how introducing a B2B model helped Coursera change its positioning and profitability
Read here:
https://foundationinc.co/lab/coursera-b2b-marketing
How Coursera Drives 1/3 Of Its Revenue From Only 3000 accounts
A fantastic read that explains how introducing a B2B model helped Coursera change its positioning and profitability
Read here:
https://foundationinc.co/lab/coursera-b2b-marketing